Helping diverse consumers to self-service

Husqvarna launched this step-by-step self-service instruction in multiple languages and markets.

Channels:
brand websites, e-commerce sites, user app, online customer support, digital displays in physical stores.

Results:
Increase in customer satisfaction and decrease in warranty claims.

  • 81% of users stated it helped them a lot
  • 90% of users stated it was very easy to use
  • 75% of users preferred this to printed manuals
  • Average interaction time 2:31 minutes
  • 95% of users stated satisfaction with the approach
quote

I believe this will increase sales conversion,
enable competitor differentiation and provide
a premium interaction and experience.”

Ulf Axelsson, VP Applied Digital Innovation, Husqvarna Group

Confidential. Copyright Spook AB 3ngage 2024. All trademarks are the property of their respective owners.