Closing the gap between manufacturer & customer
- Liebherr are challenged by the gap between them and the end-customer
- By helping end-customers understand the features and operation of the product, Liebherr can ensure customer satisfaction before and after the purchase
- Showing off both features and explaining self-maintenance procedures, this Product Experience can be connected through QR-codes on the shelf, and on the product itself
Printed manuals don’t ensure consumer understanding and satisfaction – This interactive experience makes it enjoyable for consumers to understand how the product works”
Danilo Randazzo, Head of Product Innovation, Liebherr Hausgeräte
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