Case 2:
Digital product sales
Electrolux tested this interactive experience in the NetOnNet consumer electronics e-commerce store. The goal was to dramatize the product’s features and make it stand out in a multi-brand environment.
The test was researched by the Stockholm School of Economics.
Results: Increased conversion and engagement at the moment of purchase.
+
0
%
Increased willingness-to-buy
+
0
%
Increased willingness-to-buy
+
0
%
Increased willingness-to-buy
Case 1
Digital product sales
Case 3:
Aftermarket support
Case 4:
B2B sales support
Case 5:
Med-tech product launch
