Case 2:

Med-tech product launch

Electrolux tested this interactive experience in the NetOnNet consumer electronics e-commerce store. The goal was to dramatize the product’s features and make it stand out in a multi-brand environment. 

The test was researched by the Stockholm School of Economics.

Results: Increased conversion and engagement at the moment of purchase. 

+ 0 %
Increased willingness-to-buy
+ 0 %
Increased willingness-to-buy
+ 0 %
Increased willingness-to-buy

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