Case 3:

Aftermarket support

Husqvarna launched this step-by-step self-service instruction in multiple languages and markets.

Channels: 
brand websites, e-commerce sites, user app, online customer support, digital displays in physical stores.

Results: 
Increase in customer satisfaction and decrease in warranty claims. 

0 %
Increased willingness-to-buy
0 %
of users stated it was very easy to use
0 %
of users preferred this to printed manuals
0 %
of users stated satisfaction with the approach

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