Case 5:

Med-tech product launch

The Actiste is an innovative medical device for people with diabetes. Stockholm-based Health-Tech company Brighter launched the product online and at international trade shows and conferences.


  • Used interactive on stage for keynote presentation
  • Visitors interacted with product in the stand
  • Visitors spent on average 2.5 minutes interacting with the product online
  • The product experience was embedded in a virtual trade fair stand (
  • Full measuring of user behavior across all channels

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