In a post-pandemic fast-paced, digitally-driven world, it’s more important than ever for businesses to keep up with the times. But when it comes to customer experience, digitalization isn’t just about computerizing traditional processes. Instead, it’s about finding innovative ways to enhance the customer journey and create engaging, immersive experiences that help customers understand products and services on a whole new level.
A BRAND NEW WORLD
In fact, digitalizing the customer experience has become a key differentiator for manufacturers looking to stay ahead of the competition. As the pandemic forced businesses to shift their operations online, many companies struggled to replicate the same level of engagement that customers had come to expect from in-person interactions. But with the right tools and technologies, it’s possible to create a seamless, end-to-end customer journey that combines the best of both worlds – the physical experience and the digital experience.
Digitalizing the customer experience – how soon will manufacturers love it?

Published: 9/21/2025