Trade fairs remain one of the biggest investments for manufacturers, often costing €500,000 or more per event. Yet most companies still struggle to measure the impact of all that effort once the fair is over. The Trade Fair Spark Pack is designed to change that. Helping teams turn a hero product into an interactive, measurable experience that captures leads, tracks engagement, and provides clear post-event ROI data.
A Measurable Upgrade for Your Next Trade Fair
Delivered as a focused 4-6 week project, the Spark Pack turns one product into a browser-based, interactive product demo that runs on phones, tablets or kiosks. No IT integration needed.
It includes built-in lead capture, take-home QR flows, and analytics dashboards to show what visitors explored, how long they engaged, and which features caught their attention. Following the event, a post-fair ROI review compares the results and defines the next steps for scaling digital demos across the portfolio.
“Trade fairs are still the most powerful way for manufacturers to meet customers, but it’s time to make them smarter and more effective,” says Thomas Krotkiewski, CEO of 3ngage.
“With the Spark Pack, companies can see exactly what drives engagement and leads. It’s a simple, affordable way to prove impact and build momentum for broader digital enablement.”
Shared Value for Sales, Marketing, and Product Teams
The Spark Pack has been developed for the point where sales, product marketing, and product management overlap — the trade fair floor.
By giving teams one shared, measurable experience, it helps:
- Standardize product storytelling across regions and distributors.
- Increase engagement and lead quality through interactive demos.
- Deliver measurable ROI data to support future investment decisions.
- Reduce logistics costs by replacing physical machines with digital experiences.
The result is a more innovative and sustainable approach to trade fairs, as well as a faster path toward data-driven sales enablement.
Proven Impact in the Field
3ngage’s technology is already helping leading manufacturers see measurable improvements in trade fair performance.
At the Interlift exhibition, safety systems company SafeLine utilized a 3ngage digital demo instead of a traditional hardware showcase, generating four times as many qualified leads as in previous years. Full engagement analytics guided their follow-up.
A Scalable First Step
The Spark Pack serves as a pilot phase for larger proof-of-concept programs, utilizing the same 3ngage platform that powers interactive sales, training, and support experiences for global brands. By deploying the digital demo on your website or via email, you can extend the reach beyond the trade fair days.
Book your discovery call today and see how the Trade Fair Spark Pack can turn your next event into your strongest sales catalyst yet.
About 3ngage
3ngage is a SaaS platform that helps manufacturers make their complex products easier to understand, sell, and support through interactive 3D simulations, AI-driven product guidance, and behavioral analytics. Trusted by leading industrial- and medtech brands, 3ngage transforms product information into measurable business performance.