Digitalizing the customer experience – how soon will manufacturers love it?
In a post-pandemic fast-paced, digitally-driven world, it’s more important than ever for businesses to keep up with the times. But when it comes to customer experience, digitalization isn’t just about computerizing traditional processes. Instead, it’s about finding innovative ways to enhance the customer journey and create engaging, immersive experiences that help customers understand products and services on a whole new level.
A BRAND NEW WORLD
In fact, digitalizing the customer experience has become a key differentiator for manufacturers looking to stay ahead of the competition. As the pandemic forced businesses to shift their operations online, many companies struggled to replicate the same level of engagement that customers had come to expect from in-person interactions. But with the right tools and technologies, it’s possible to create a seamless, end-to-end customer journey that combines the best of both worlds – the physical experience and the digital experience.
PHYSICAL + DIGITAL = EXPERIENCE
In fact, digitalizing the customer experience has become a key differentiator for manufacturers looking to stay ahead of the competition. As the pandemic forced businesses to shift their operations online, many companies struggled to replicate the same level of engagement that customers had come to expect from in-person interactions. But with the right tools and technologies, it’s possible to create a seamless, end-to-end customer journey that combines the best of both worlds – the physical experience and the digital experience.
FROM COMPLEX TO SIMPLE
Enter 3ngage, a platform that allows customers to experience products as if they were holding them in their hands. By offering interactive, immersive product experiences that allow customers to try out a product’s functions (instead of just looking at it), we help businesses overcome the challenges of digitalizing the customer experience. This is especially valuable for selling complex products and services that may be difficult to explain in a simple way.
WORKS IN REAL LIFE
Take Tyri Lights, for example. The Swedish manufacturer uses 3ngage to showcase its INTELLilight system, an innovative lighting solution for heavy machinery. By letting the product speak for itself and providing a true experience that engages multiple senses, Tyri Lights is able to communicate the product’s advantages more effectively and gain a better understanding of what aspects of the product interest its customers the most.
Touch to explore Tyri Light’s product experience below
TRAINING MADE EASY
But it’s not just about selling products – digitalizing the customer experience can also be a powerful tool for training end users. With 3ngage, businesses can provide training to salespeople and end users anywhere, using just a phone, laptop, or tablet. And because 3ngage allows customers to “test-drive” products on a screen, there’s less risk of making mistakes or causing harm.
EQUALLY CLEAR IN 20 LANGUAGES
Essity, a healthcare company, uses 3ngage to instruct healthcare providers who speak around 20 different languages and have varying backgrounds and education. By creating product experiences that make learning products easy and enjoyable, Essity ensures that both purchasers and healthcare providers understand their products well.
INNOVATE TO ENGAGE
At the end of the day, digitalizing the customer experience isn’t about computerizing traditional processes – it’s about finding innovative ways to engage customers and create memorable, immersive experiences. With 3ngage, businesses can do just that, enhancing their customer journey and gaining a competitive edge in the process. Get in touch with us today, let’s talk solutions!
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