Electrolux AB, a Swedish multinational manufacturer of home appliances, approached 3ngage with the opportunity to develop a fully functional e-commerce offering featuring the upright vacuum system model number EBZ2952.

Deployed on the Swedish e-commerce site NetOnNet, this experience provides consumers with the opportunity to interact with the product, in an unscripted/exploratory fashion. 

Concurrently, the Stockholm School of Economics conducted a study to understand the effects of this activity and the results are provided below.