Bridging the
Product-Buyer Gap


Liebherr Logotype

Liebherr is a leading global manufacturer of refrigerators. Sold under their own brand, but also made for Bosch, Simens, Miele and other high-end whitegoods brands.

  • Liebherr is challenged by the gap between them and the end-customer
  • End-customers are not aware of all product features, so in effect are overpaying for the product
  • By helping end-customers understand the features and operation of the product, Liebherr can ensure customer satisfaction before and after the purchase
  • Showing off both features and explaining self-maintenance procedures, this Product Experience can be connected through QR-codes on the shelf, and on the product itself